By Sebastian White
Just behind the cafe scene of Rundle Street lies a quaint store with a German name. Das embodies an effortless cool, from its decadent decor to the auditory aesthetic of vinyl music. As a boutique it succeeds in bringing the creations of several international designers to Australian shores, whilst also featuring the national talents of Tom Guerin, designer of Morning Theft and Kat Frith, designer of Can’t Take You Anywhere.
The hangers, racks and shelves at Das are home to an arsenal of exclusive clothing brands including (and please take a long breath), Toddland, Threadless, A.T.G, They Thank You, Pinup Couture, Hot Couture, Bernie Dexter, Monkee Jeans and The Unbranded Brand. The labels are sourced from the stylistic perspectives of European, Canadian, American and Australian designers, ensuring a diverse range of looks, which are sure to appeal to a wide audience.
Styles are a mixture of contemporary fashions with both retro revival and legitimate vintage ensembles. The contemporary brand Toddland indulges in vibrant colours and striking images, whilst Morning Theft designer Tom Guerin, shortens sleeves and toys with collars, successfully renewing the shirt. Labels like Bernie Dexter and Pinup Couture revive the era of the pinup model, and should be commended for highlighting the female figure, as opposed to drowning it in fabric. Vintage is covered by Kat Frith and her label, Can’t Take You Anywhere, which contemporises vintage dresses by adding and subtracting from the fabric to generate original and unique garments.
Accessories are often the perfect complement to an outfit, whilst also lending themselves to practical means. Das features a range of must have accessories, such as Keds shoes, Billy Goat bags and a range of satchels from The Cambridge Satchel Company (Satchel, Satchel, Satchel!). Genuine goat leather bags made by Billy Goat, pun probably intended, are the stylish and efficient way to get your possessions from A too B. Das also showcases the amazing works of Bluebayer, who hand crafts intricate metallic jewellery, including skull and animal rings with necklaces to match.
Das is the small store that just keeps giving, housing not only the fashion perspectives of several talented designers and their respective labels, but also a modern hair salon with a “no bullshit” philosophy. It is home to the collective talents of Dominic Ossa, SA’s 2011 hairdresser finalist of the year, Adam Hadley Darrie, the 2011 men’s hairdresser of the year finalist and the gorgeous and style savvy Jhai Finlay. You can expect to have your head of hair pampered and styled with the leading products in the market, including Evo, Schwarzkopf and Wella, and leave with a hot head of hair. Das offers everything from cuts to colours without putting a dent in your bank account and students can expect to pay less for a cut and style.
Das has evolved beyond being merely a store; it is an experience of art, fashion and hair.
08 8232 8539
Shop 3 Ebenezer Place, Adelaide
Models – Kyle Coleman (top) Scott Bray (below) Photography by Harry Pearce
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