The St Jerome’s Laneways Festival today announced an exciting new partnership to assist emerging artists. In an Australian First, the St Jerome’s Laneway Festival will donate a portion of every ticket sold at the Adelaide leg of the festival to not for profit organisation Music SA to support grass roots music industry and artist development.
St Jerome’s Laneway Festival were thrilled to announced the ‘Alleyway’ band competition earlier today where they will provide the opportunity for a South Australian artist to perform at Laneway next year. Via the competition one Artist will play the Laneway Festival and one will play its associated sideshow headlined by Feist. Similar schemes have been active in Melbourne and Perth for several years with great success.
For the ‘Alleway’ competition Laneway is teaming up with five local media partners to help curate the event. These partners will each be selecting 1 band to compete in a live final held at one of Adelaide’s premier grass roots music venues, The Ed Castle (233 Currie Street), on Wednesday January 25th. In the lead up to the live final all partners will provide media coverage to their chosen act to raise their profile to the broader community. A representative from Laneway Festival will select the lucky band based on their live performances on the night.
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Beginning in a back alley in Melbourne in 2004, St Jerome’s Laneway Festival has developed into a national touring festival that is all about showcasing new and revered seminal music in interesting and unique city spaces. The festival has always been interested in finding what’s fresh and great and bringing it to unique settings and surrounds to be appreciated by music lovers. This years line up is no different featuring 28 of the most exciting musical acts in the world right now, including: M83, Laura Marling, SBTRKT, The Horrors, The Drums, EMA, Anna Calvi and many more.
Music SA has been supporting music in SA since 1997. Music SA runs projects to assist in the development of artists and the industry including training, education, live events and support services.
Music SA General Manager Daniel Randell is delighted with the new partnership.
“The Laneway Festival is known for showcasing exciting new acts. Through this partnership, Laneway is really giving back to the industry and providing incredible opportunities for the next crop of great Australian artists. We can’t thank them enough.”
The Laneway Festival takes place in Adelaide at Fowlers Live 68-70 North Tce Adelaide on Friday the 10th of February 2012. Feist headlines a Laneway Festival Sideshow at Thebarton Theatre on Thursday 9th of February 2012.
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